Brooklyn Boulders

Case Study

How A 5-Day Campaign Generated $200k in Revenue

Brooklyn Boulders builds and operates active lifestyles facilities that foster community through rock climbing, fitness, arts + culture, active co-working, and events. Elysian’s mission? Help Brooklyn Boulders attract the market share that it deserves by consulting on the revitalization of their creative assets, optimizing, and scaling their campaigns into untapped audiences to attract new streams of membership and revenue.


Securing a larger market share and increasing ROI from digital by refreshing the brand’s creative and optimizing ad campaigns.


Elysian helped Brooklyn Boulders refresh and optimize their Advertising campaigns. This led to growth in monthly memberships, and record breaking revenues on seasonal specials - one of which generated $200k in 5 days.

Understanding The Market

Brooklyn Boulders is community first. It’s a haven for individuals obsessed with fitness,arts, and culture. To understand the needs of the target audiences, Elysian created unique user profiles to represent the range of BKB membership. This painted a clear picture of their demographics, psychographics, needs, and wants.

Developing The Strategy

Elysian’s Chief Strategist, Brandon Dey, sat with BKB’s Marketing Director Kayci Baldwin to assemble the brand’s digital strategy for 2019. Over the course of several sessions, Brandon and Kayci prioritized the needs and goals of the business, and the pain points of its target markets. This became the foundation for the creative refresh and marketing strategy for the bulk of 2019.


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