UnderAir

Case Study

Easily Triple Your Return on Ad Spend

UnderAir is a men’s fashion brand that crafts their products from a unique, eco-friendly, kelp based material. They came to Elysian looking for assistance with righting the ship of their Q4 media buying campaign in time to capitalize on the Black Friday rush and Holiday shopping season.

Challenge

Develop and deploy holiday campaigns with a months-young brand, limited creative assets, and a short timeline.

Outcome

In collaboration with Elysian, UnderAir was able to completely change the trajectory of their Q4 with increases in revenue, order value, and wildly profitable return on ad spend.

Scope of Project

Media Buying / Paid Distribution
Facebook and Instagram Ads

Positioning

Getting in touch with UnderAir’s brand values and mission helped define their positioning and set the tone for the messaging crafted for their buyer personas.

Developing The Strategy

Elysian’s Copywriter, Sergio Hernandez, and Chief Strategist, Brandon Dey, sat with UnderAir’s Co-owner Richard Chritz to assemble the brand’s holiday media buying strategy. In addition to developing focused messaging for each buyer persona, the group re-evaluated price points, created up-sells, and implemented re-marketing campaigns to maximize Average Order Value (AOV) and Customer Lifetime Value (LTV).

Results

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