Case Study

Easily Triple Your Return on Ad Spend

UnderAir is a men’s fashion brand that crafts their products from a unique, eco-friendly, kelp based material. They came to Elysian looking for assistance with righting the ship of their Q4 media buying campaign in time to capitalize on the Black Friday rush and Holiday shopping season.


Develop and deploy holiday campaigns with a months-young brand, limited creative assets, and a short timeline.


In collaboration with Elysian, UnderAir was able to completely change the trajectory of their Q4 with increases in revenue, order value, and wildly profitable return on ad spend.


Getting in touch with UnderAir’s brand values and mission helped define their positioning and set the tone for the messaging crafted for their buyer personas.

Developing The Strategy

Elysian’s Copywriter, Sergio Hernandez, and Chief Strategist, Brandon Dey, sat with UnderAir’s Co-owner Richard Chritz to assemble the brand’s holiday media buying strategy. In addition to developing focused messaging for each buyer persona, the group re-evaluated price points, created up-sells, and implemented re-marketing campaigns to maximize Average Order Value (AOV) and Customer Lifetime Value (LTV).


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Success is a team sport. Elysian is a collaborative effort, and we solve businesses problems by working as your outsourced marketing team, not just another marketing agency. What’s the difference? Simple. Winning teams find solutions that lead to victories over the long term.

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The world of digital marketing is a multi-faceted, strategic industry with complex processes that even experts sometimes have difficulty understanding. We've organized our services and methods into simple segments to help guide you throughout your entire journey with us.


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